The Amish are a subculture. The Amish don't want much attention, they wear dark, covering clothing, and they don't want to have too much pride; that doesn't sound like a culture trying to change the bigger culture for themselves. And, the Amish want to keep most modern culture, and luxury out. So, as a whole, the Amish don't want to have too much attention, they don't want too much luxury, and when their children turn 16, they let them do Rumspringa, where they can have a taste of modern culture, and they can decide if they want to stay in the Amish culture, or enter the bigger world on their own. This is contrary to the definition of Counter Culture where the culture rebels and attempts to change the bigger culture.